practice areas
Real-time review of advertising claims, social campaigns, promotions, and packaging copy, plus comparative advertising and the privacy practices and online disclosures behind your website, with practical guidance that keeps creative work moving.
Drafting, review, and negotiation of supplier, co-manufacturer, distribution, retailer, agency, influencer, licensing, and services agreements, written to protect you without slowing the deal down.
Labeling, health and structure-function claims, and clean-label positioning under FDA and USDA regulations. Practical regulatory guidance that helps innovative products get to the shelf with confidence.
Counsel on retailer and distributor relationships, trade promotions, channel strategy, emerging sales models including agentic commerce, and the everyday legal questions sales teams face in the field, plus the Robinson-Patman Act and other antitrust rules behind pricing and promotional programs.
Claim substantiation, endorsement and testimonial guidance, Made in USA and green claims, and representation in NAD challenges, whether you are defending a claim or bringing one.
Guidance on name selection and risk, proper trademark use in marketing and packaging, brand portfolio strategy, and negotiating licensing opportunities.
working together
Engagements are structured to fit how you operate, whether you prefer targeted project counsel, an hourly arrangement, or an ongoing monthly relationship that acts as an extension of your team.